Synergy-
Synergy is the act of simultaneous release of different products to booth both. It can often be used in bigger companies as the different elements work together to promote linked products across different media. It is when you produce two or more products at the same time to promote each other. They are used in film/sound track/phone/game. Conglomerates such as Sony are able to use synergy to boost profits because of their diversity.
Cross-Media Convergence-
Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos. Convergent technology is technology that allows an audience to consume more than one type of media from a single platform. Lots of aspects of the internet e.g. social networking, YouTube, online editions of newspapers and magazines are convergent. Different mediums are TV/film/computer graphics/radio and website.
"Teenage Times" is a successful website and to make it more popular it can be advertised by-
YouTube
Twitter
Apps for iPhone, iPad, Tablet, iPod
Podcast
Facebook Page
Website
School/College- printed copies in school
Radio
Magazines
E-mail
TV
Target Audience-
The target audience for the thriller trailer is mainly men aged 18-29 but also some women.
Advertisement-
YouTube- the reason I have chosen YouTube is because it is one of the most popular places to view videos online. When watching a video an advertisement could pop up and advertise the thriller and whoever is interested will click onto the advertisement.
Twitter- the reason I have chosen twitter is because it is a huge social networking site with a lot of access to advertisements, people could Re-tweet to their friends, they can favourite a tweet and they can even tweet it themselves so that their own followers can see it.
Shopping centres- I have chosen shopping centres because there are a lot of billboards and scrolling advertisements which people would see walking past and it could catch their eyes and then they could go home and tell people about it.
Gym- I have chosen the gym because when people are working out they look up at the TV screens to give them entertainment and at the gym it is mostly adults who would be interested in the thriller so it would be a good form of advertisement.
Facebook- I have chosen Facebook because there are always adverts on Facebook, it gives a link or even a picture with some information which could attract the audience, you could also "share" to your friends and then they can see it and the more it is shared the more people will see it which means the more advertisement it would get.
TV- I have chosen TV because at late time TV when adults are watching the advertisement could come up and attract them to want to watch it.
Public transport/bus shelters- I have chosen public transport and bus shelters because on a bus there could be a stick on poster on the side and people will look at them when walking around and bus shelters also have posters that people would look at when they are waiting for their bus.
No comments:
Post a Comment